The twenty-two townhomes of Arcola respect their residential neighbourhood with a beautiful simplicity, setting an elevated precedent for the future. Analog created a brand and marketing campaign that spoke to this consideration of evolution, with the intent of not looking forceful or sounding disingenuous on a quiet residential street. Integrating green as a primary palette helped to celebrate the area's many parks, as well as create a personable and natural entry to the brand experience.