Out of the gate, we highlighted that Chelsea's location along the Cambie Corridor was very optimal. Showing buyers that escaping to one of Canada's most luscious parks would require simply crossing the street from their home, would have a substantial benefit over competing projects. From a product perspective, Cressey is consistently recognized for their quality construction and home design that truly understands the needs of a buyer. The famous 'Cressey Kitchen', along with ultra-functional and spacious laundry rooms, were just a few of the exceptional luxuries included in Chelsea. On the marketing side, Analog and MLA Canada acknowledged that there was a truly intimate story to tell here. One that connected Vancouverites to high-demand parkside living as well as proximity to the energy and life of Downtown Vancouver.  

Every touchpoint of our marketing and design would emit our brand essence: 'Parkside Elegance. Uptown Style.' It was crucial that all avenues of digital and print communication spoke of a premium brand, one that was crafted, approachable and inspiring. Highlighting Chelsea as the most prestigious offering on the Cambie Corridor was achieved through a custom fashion photo shoot that Analog organized and directed in Queen Elizabeth Park. Connecting a face, a style, a feeling to the location was key to our storytelling.