In the harbour of New York City sat a perch of land that became a pivotal point of entry for over twelve million immigrants during the following six decades. This destination became known as Ellis Island, and to this day represents a sense of freedom and discovery for those who sought a new life in North America. This spirit of vigor comes to life at The Ellis, a classic tap-house located steps from the beach in Vancouver's Kitsilano neighbourhood. Analog designed a brand platform that evokes a sense of the past. A take on the nostalgic pub where hard-working locals would share their stories, make new friends, and cheers to good times. More to come on soon on this project, including interior details, merchandise and menu design.